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Logo Design |
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Your company logo is the foundation of your image. It's the first thing people look at, and your first opportunity to make a positive impression on prospect customers. A quality logo can instantly communicate the style, overall presence, professionalism and even philosophy of your business! What
is a logo and why is it so important? Logo refers
to a collection of elements that identify a company. The logo consists of the
business name in a distinctive typeface, often accompanied by a graphic element. A
tagline should be placed at the foot of the type. How these elements are placed
with relation to one another is a logo. You need one. What
your logo should it do for you? Your logo
is the graphic symbol that represents your company. Your logo is a visual trigger
that leads to simple associations with your services or products. You need your
logo to make the right associations for you. An outdated or unprofessional logo
may be making the wrong associations. Pull out your business card and take a
critical look at your current identity. Why
us a tagline or slogan? A tagline
can be a phrase describing your key benefit. Does your name indicate the area
of business you’re in? A tagline is a memorable phrase and when locked
into your logo, people will remember the one key thing about your company. If
you use a tagline, use it consistently and have it designed into your logo. |
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